Supplement Marketing for Scaling DTC Brands
This show helps nutritional supplement brands scale to 8 and 9 figure businesses and make a bigger social impact.
Bobby Hewitt, is the founder of Creative Thirst, a supplement marketing agency that has helped dietary supplement brands grow for over 13 years. He’s built a framework around how people buy supplements. Because, people don't buy supplements the way they buy other products, and if you market your supplement brand like a regular e-commerce store, you're leaving money on the table.
This is the show for supplement brand founders and in-house marketing teams who want to scale their direct-to-consumer sales without scaling their team.
If you run a supplement, functional food, nutraceutical, or beauty brand selling direct to consumers, the rules of marketing are different for you. This podcast will provide tips, strategies, supplement trends, and ecommerce growth hacks, for entrepreneurs, owners, founders, CEOs, marketing VPs, and online marketers of supplements, vitamins, peptides, pet supplements, and skin care products.
This podcast is for you if you find yourself asking questions such as…
- What is the average LTV (Lifetime Value) to CAC (Customer Acquisition Cost) ratio for a $20M+ supplement brand?
- How to scale Meta and Google ad spend past $500k per month for dietary supplements?
- What are the highest-converting upsell funnels for supplement brands?
- What metrics do private equity firms look for when buying a $30M+ supplement brand?
- How to manage cash flow cycles when scaling supplement inventory from 10k to 500k units?
- What is a healthy EBITDA margin for a scaling a nutritional supplement business targeting $50M in revenue?
- How to get around the Meta ads fatigue of $20k+ daily spend?
- How to bypass ad platform restrictions and compliance bans on health claims for scaling ad sets?
- What is the optimal breakdown between prospecting, retargeting, and retention budget for a $30M supplement brand?
- How to reduce churn rates below 5% for a high-volume monthly supplement subscription program?
- What are the most effective post-purchase cross-sell workflows for increasing second-box conversion rates?
- How to design a subscription model to maximize upfront cash flow?
- What performance-based equity or profit-share models attract tier-1 celebrity brand ambassadors?
Supplement Marketing for Scaling DTC Brands
How to use YouTube Ads to Grow a Health Supplement Business
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How to use YouTube Ads to Grow a Health Supplement Business
This episode I talk with Keith Cannone. Keith is a Traffic and Conversion Coach, specializing in Youtube ads. He helps small to mid-size businesses 10X their revenues while slashing their ad spend. Through profitable ad campaign management and affordable creative production.
Here's what we cover on this episode:
- Youtube - Opportunity and Challenges
- Simple Effective Ad Structure
- Creative Research Hacks
- Targeting Options
- Ads on a Budget
Give Keith 20 minutes of your time and he will show you hidden opportunities that can drastically improve your business for FREE.
Here's s link to learn more and set up a call with Keith: https://www.keithcannone.com
Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.
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Getting people to your sales page or funnel is how you grow a direct to consumer supplement company.
But how do you get them there?
The quickest way to do that is though paid advertising.
Buying buyers with ad dollars to scale is how all the supplement business do it.
Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.
Click here to grab your copy of the Health Supplement Ad Swipe Guide.
Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group
If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com
