E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Marketing Strategies for Supplement Business Owners. Discover what works in nutritional supplements marketing online.
If you’re a supplement brand, this show will uncover:
- E-Commerce Growth
- Marketing Strategies
- Maximize your supplement marketing
- What are the top supplement trends?
- How to use YouTube ads to grow a health supplement business
- What is the best way to grow a supplement brand?
- How to grow a supplement company
- What are the best supplement marketing strategies that work
- Is a supplement business profitable
- Who buys supplements
- Supplement funnels
- How to start a dietary supplement business or functional food brand
- And much more
Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 13 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.
Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.
Episodes
116 episodes
Q5 Marketing Strategies: How Smart DTC Supplement Brands Are Winning by Playing a Different Game
In this episode, you'll discover why Q5 marketing is actually the best time to acquire new supplement customers all year. Learn how to leverage 20-30% lower ad costs, capitalize on the "New Year, New Me" mindset before it peaks, and turn holida...
•
Episode 117
•
24:01
The Real Driver of Sustainable e-Commerce Growth in DTC Supplements
In this episode, I break down the exact framework I've used to help e-commerce growth for supplement brands scale past $100M in revenue while staying profitable. You'll discover why 72% of your revenue comes from just 20% of your customers, how...
•
Episode 116
•
19:28
Why Smart Supplement Marketers Are Mining Cross-Category Opportunities
Most supplement brands are stuck fighting the same tired battles in crowded single-benefit categories. Meanwhile, a small group of marketers are doing something different—and it's working.In this episode, we explore cross-category positi...
•
Episode 115
•
30:14
Why Discounts Alone Won't Save Your Black Friday (And What Actually Closes Sales) | Supplement Marketing Strategies
This episode is essential for supplement marketers looking to optimize their supplement marketing efforts and achieve maximum e-commerce growth this holiday season.In this final Black Friday episode, discover how to amplify the two emoti...
•
Episode 114
•
33:30
The Awareness/Sophistication Play for Black Friday | Supplement Marketing Strategies
Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat.In this episode, learn how to identify where your supplement market sits o...
•
Episode 113
•
34:37
Black Friday, Cyber Monday BFCM 2025 Supplement Marketing Strategies | Mechanisms That Convert
In this episode, discover how to boost your supplement marketing success during Black Friday and Cyber Monday by mastering high-converting mechanisms tailored for fast-moving buyers. Discover how to compress your unique selling mechanism withou...
•
Episode 112
•
33:09
The Black Friday Trust Accelerator For Supplement Brands
In this episode, we dig into the real secret behind crushing it on Black Friday and Cyber Monday.... TRUST. Most supplement brands think discounts alone will drive sales, but that's exactly why they get stuck with mediocre results. Trust doesn'...
•
Episode 111
•
25:58
Black Friday Marketing for Supplement Brands: Your Complete Tactical Playbook
Black Friday is no longer a one-day shopping event it’s a month-long buying frenzy that begins in October and peaks through Cyber Monday. Last year alone, Black Friday drove $10.8 billion in online U.S. sales, and Cyber Monday topped $13.3 bill...
•
Episode 110
•
21:58
E-commerce Growth: Why Ritual's $250M Success Left Growth On The Table
If you're running a supplement brand doing $2-5 million per year and feel stuck at your current level, I'm going to share something with you that most agencies will never tell you.Because they don't know how people really buy supplements...
•
Episode 109
•
28:12
Marketing Strategies: Reverse-Engineering Grüns $500M Supplement Marketing Machine
In 2 years, Grüns went from zero to $500M valuation selling gummy vitamins in a market that was already very saturated. The format wasn't new. The "convenient on-the-go” positioning wasn't innovative. So what actua...
•
Episode 108
•
36:12
Your Old Supplement Funnel Is Bleeding Money? Here's What Actually Works
Are your supplement marketing funnels bleeding money?Whether you're stuck at 6-figures or scaling to 8-figures, this episode reveals the compliance-friendly strategies that are actually converting supplement customers in today's evolved ...
•
Episode 107
•
55:19
The $50 Billion Supplement Shift
The Supplement Industry Revolution: Why 90% of Brands Are Failing (And 5 That Aren't)The supplement industry just split in half. On one side, you've got brands burning through cash on Facebook ads, racing to the bottom on price, a...
•
Episode 106
•
11:05
Why DTC-First Supplement Brands Are Crushing Traditional Companies (And How to Join Them)
In this episode, I break down why the supplement industry is splitting into two distinct groups: companies that own their customers and companies that just make products for other people's customers. You'll discover why chasing that big CVS or ...
•
Episode 105
•
20:29
What it Takes To Grow a Nutrition Protien Bar Company To $1.5M in 3 Years
In this episode, I interview James Oliver from Atlas Bars www.atlasbars.com on how he grew his protein bar company to $1.5M in 3 years without any venture funding. James focused on the product qua...
•
Episode 104
•
55:45
The Rising CAC Opportunity: Why Higher Customer Acquisition Costs Signal Growth in Supplement Businesses
This episode gives you step-by-step guidance specifically for increasing CAC strategically rather than just accepting AOV/CAC relationships.Explores how higher CAC (Customer Acquisition Costs) can:Unlock premium marketing cha...
•
Episode 103
•
35:54
How Smart Supplement Brands Use LTV, AOV, and CAC to Print Money (While Others Go Broke)
This episode explains:How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertising inventory and customersWhy higher AOV customers typically have higher lifetime value due to incre...
•
Episode 102
•
38:14
Marketing Clarity: How to Stop Guessing and Start Growing (The Hidden Lever)
Uncover the single most important part of your marketing machine that most people completely gloss over. (But it’s responsible for it’s success or failure.)Finally gain the clarity you crave around your
•
Episode 101
•
39:58
Email Marketing TIps for Supplement Brands
Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relationships through email marketing.Key Takeaway: In the supplement industry, email isn't just a market...
•
Episode 100
•
32:04
In The Supplement Business Your Moat Is Made of Quality
The supplement industry has undergone a massive shift from a lightly regulated gold rush to a tightly policed marketplace where quality is no longer a nice-to-have, but a survival strategy. Fueled by pressure from regulators and major pl...
•
Episode 99
•
21:13
Unlock Higher Profits with the Supplement Supersize Strategy
Discover the profit-boosting power of larger supplement sizes. In this episode, we break down the Supersizing Strategy, a simple yet powerful tactic that can increase your margins, improve customer satisfaction, and drive higher lifeti...
•
Episode 98
•
17:57
How to Use Emotion Driven Marketing for Dietary Supplements
Buying a supplement isn’t just about health, it’s about hope. In this episode, we explore how emotional drivers like desire, aspiration, and the hope for a solution shape consumer behavior and how smart brands use these insights to position the...
•
Episode 97
•
12:14
How to Sell Your Supplement Brand for a Lucrative Exit
Thinking of selling your supplement brand? In this episode, we break down what it really takes to position your business for a successful exit—from financial prep and operational cleanup to finding the right buyer and maximizing valuation. Whet...
•
Episode 96
•
55:00
The Hidden Tradeoff in Supplement Marketing
Why Chasing LTV Alone Is Costing You More Than You Thinkn this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examp...
•
Episode 95
•
24:47
Supplement Business Success Metrics: Optimizing CAC, Payback, and Contribution Margins
Key Takeaways from This Episode:Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:Customer Acquisition Cost (CAC)Payback Period...
•
Episode 94
•
33:02
How Top Supplement Brands Win Authority Through Content Marketing
This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media com...
•
Episode 93
•
34:25