Marketing For Supplement Brands
Discover what works in dietary supplement marketing.
If you’re a supplement brand, this show will uncover:
- How to maximize your supplement marketing
- What are the top supplement trends?
- How to use YouTube ads to grow a health supplement business
- What is the best way to grow a supplement brand?
- How to grow a supplement company
- What are the best supplement marketing strategies that work
- Is a supplement business profitable
- Who buys supplements
- Supplement funnel hacking
- How to start a dietary supplement business or functional food brand
- And much more
Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 12 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.
Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.
Episodes
100 episodes
Marketing Clarity: How to Stop Guessing and Start Growing (The Hidden Lever)
Uncover the single most important part of your marketing machine that most people completely gloss over. (But it’s responsible for it’s success or failure.)Finally gain the clarity you crave around your
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Episode 101
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39:58
Email Marketing TIps for Supplement Brands
Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relationships through email marketing.Key Takeaway: In the supplement industry, email isn't just a market...
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Episode 100
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32:04
In The Supplement Business Your Moat Is Made of Quality
The supplement industry has undergone a massive shift from a lightly regulated gold rush to a tightly policed marketplace where quality is no longer a nice-to-have, but a survival strategy. Fueled by pressure from regulators and major pl...
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Episode 99
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21:13
Unlock Higher Profits with the Supplement Supersize Strategy
Discover the profit-boosting power of larger supplement sizes. In this episode, we break down the Supersizing Strategy, a simple yet powerful tactic that can increase your margins, improve customer satisfaction, and drive higher lifeti...
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Episode 98
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17:57
How to Use Emotion Driven Marketing for Dietary Supplements
Buying a supplement isn’t just about health, it’s about hope. In this episode, we explore how emotional drivers like desire, aspiration, and the hope for a solution shape consumer behavior and how smart brands use these insights to position the...
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Episode 97
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12:14
How to Sell Your Supplement Brand for a Lucrative Exit
Thinking of selling your supplement brand? In this episode, we break down what it really takes to position your business for a successful exit—from financial prep and operational cleanup to finding the right buyer and maximizing valuation. Whet...
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Episode 96
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55:00
The Hidden Tradeoff in Supplement Marketing
Why Chasing LTV Alone Is Costing You More Than You Thinkn this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examp...
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Episode 95
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24:47
Supplement Business Success Metrics: Optimizing CAC, Payback, and Contribution Margins
Key Takeaways from This Episode:Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:Customer Acquisition Cost (CAC)Payback Period...
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Episode 94
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33:02
How Top Supplement Brands Win Authority Through Content Marketing
This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media com...
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Episode 93
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34:25
Cracking the Weight Loss Buyer Code: Why People Really Buy Weight Loss Supplements
Have you ever wondered why some supplement brands create loyal customers for life while others struggle with high refund rates and one-time buyers?The secret might surprise you. It's not about having the trendiest ingredients or the flas...
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Episode 92
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24:55
Innovation Strategies for Beauty from Within Supplement Brand
Whether you're an aspiring supplement entrepreneur or an established brand looking to expand into the beauty category, this episode provides valuable guidance on turning your vision into a successful product line. Learn how
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Episode 91
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1:15:11
The Hidden Path to Building a Fulfilling and Profitable Health Business
Ever wondered how David beats Goliath in the supplement industry? In today's episode, I'll reveal why staying small might be your biggest competitive advantage.Discover how focusing on a specific niche can generate millions without massi...
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Episode 90
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22:35
Off-Amazon Playbook: Diversify or Die
Are you building your supplement business on the quicksand of Amazon dependency? In today's episode of Health Supplement Business Mastery, I'm breaking down why having Amazon as your only sales channel is like walking a tightrope wi...
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Episode 89
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19:28
The Real Cost of Starting a Supplement Business
In this eye-opening episode, we reveal the actual capital requirements for building a sustainable supplement business (hint: it's 10-25x more than most entrepreneurs estimate). Whether you're planning a lifestyle business or aiming for a multi-...
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Episode 88
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19:53
Supplement Discounting Strategy
Finding the Right Balance Between Promotions and Everyday Pricing.After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.
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Episode 87
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28:33
How to Grow a Supplement Brand When Ads Are Against You (Coaching Episode)
Marketing in the Danger Zone: How to Drive Sales in a Risky Supplement NicheAfter working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.
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Episode 86
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56:11
Understanding Supplement Buyer Segments To Get More Sales
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is ...
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Episode 85
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33:06
Supplement Business: Inventory and Cash Flow Management
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is ...
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Episode 84
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30:14
The Ultimate Funnel: Customer Referrals
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how yo...
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Episode 83
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13:24
The Scaling Trap Most Supplement Brands Fall Into: Coaching Episode
After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your...
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Episode 82
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32:17
The Growing Sports Supplements Market: Trends, Opportunities, and Insights
In this episode, we explore the booming sports supplements market, projected to reach $55.2 billion by 2034 with an 8.6% CAGR. We highlight explosive growth in key subcategories: Performance (24.4% increase), Creatine (120% YOY growth), and Hyd...
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Episode 80
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11:11
7 Key Ways To Market Supplements To Women Over 40
If you're a supplement brand looking to connect with this powerful, health-conscious demographic, you're in the right place. Women over 40 aren’t just shopping for vitamins—they’re searching for real solutions to energy, hormones, metabolism, a...
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Episode 79
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16:34
Marketing Multi-Functional Supplements
The supplement industry is undergoing a major shift. Consumers no longer want single-purpose products, they're looking for multi-functional solutions that combine wellness benefits in new and innovative ways. This has fueled the explosive growt...
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Episode 78
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15:34
Foundation of a High-Converting Supplement Brand
In this dynamic landscape, a supplement purchase sits right in the middle of an emotional buying decision and a functional buying decision, influenced by the power of trust, belief, desire, and hope.If you want to work with me one-on-one...
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Episode 77
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23:39
Start-Up Supplement Company Playing The Long Game With No Marketing Budget (Coaching Episode)
Behind Closed Doors: A Coaching Call with a Start-Up Supplement CompanyIf you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.comIf you want to work wi...
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Episode 76
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39:22