Health Supplement Business Mastery
Marketing insights for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 12 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.
Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.
Discover what works in dietary supplement marketing.
If you’re a dietary supplement brand, this show will uncover:
- How to maximize your marketing
- What are the Latest Supplement Trends?
- How to use YouTube ads to grow a health supplement business
- What is the best way to grow a supplement brand?
- How to grow a supplement company to $5 Million and more
- What are the best supplement marketing strategies that work
- Is a supplement business profitable
- Who buys supplements
- Supplement funnel hacking
- How to start a dietary supplement business or functional food brand
- And much more
Episodes
80 episodes
The Growing Sports Supplements Market: Trends, Opportunities, and Insights
In this episode, we explore the booming sports supplements market, projected to reach $55.2 billion by 2034 with an 8.6% CAGR. We highlight explosive growth in key subcategories: Performance (24.4% increase), Creatine (120% YOY growth), and Hyd...
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Episode 80
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11:11
7 Key Ways To Market Supplements To Women Over 40
If you're a supplement brand looking to connect with this powerful, health-conscious demographic, you're in the right place. Women over 40 aren’t just shopping for vitamins—they’re searching for real solutions to energy, hormones, metabolism, a...
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Episode 79
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16:34
Marketing Multi-Functional Supplements
The supplement industry is undergoing a major shift. Consumers no longer want single-purpose products, they're looking for multi-functional solutions that combine wellness benefits in new and innovative ways. This has fueled the explosive growt...
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Episode 78
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15:34
Foundation of a High-Converting Supplement Brand
In this dynamic landscape, a supplement purchase sits right in the middle of an emotional buying decision and a functional buying decision, influenced by the power of trust, belief, desire, and hope.If you want to work with me one-on-one...
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Episode 77
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23:39
Start-Up Supplement Company Playing The Long Game With No Marketing Budget (Coaching Episode)
Behind Closed Doors: A Coaching Call with a Start-Up Supplement CompanyIf you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.comIf you want to work wi...
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Episode 76
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39:22
0 to $1 Million: Lessons from a Supplement Brand’s Explosive Growth
Imagine going from zero to $1 million in sales in just one day. That’s exactly what the Bloom Nutrition supplement brand did. The success story of this supplement brand offers valuable insights into what it takes to achi...
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Episode 75
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26:59
Marketing Supplements to Baby Boomers
Baby Boomers take longer to decide when buying supplements.They spend more time researching due to skepticism, past experiences, and the overwhelming amount of conflicting health information available.Marketing supplements to Bab...
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Episode 74
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22:35
8 Emerging Trends Reshaping the Supplement Industry in 2025
Exploring the Next Big Things in Supplements: 2025 and BeyondThe vitamins, minerals, and supplements market has seen a significant transformation in recent years.Driven by shifting consumer preferences, advances in science...
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Episode 73
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26:25
The Fastest Growing Supplement Category - Part 2
Welcome back to the second part of my deep dive into the fastest-growing supplement category. In this episode, I continue our exploration by taking a closer look at the remaining categories that are at the top when it comes to revenue potential...
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Episode 72
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20:09
What is the Fastest Growing Supplement Category? Part 1
In this episode, I'm kicking off a two-part series on the fastest-growing supplement category in the market today. I'll explore the trends, consumer demands, and innovations driving this explosive growth. From understanding the customer's desir...
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Episode 72
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17:58
Secrets to Effective Marketing Campaigns for Nutritional Supplements
In this episode, I delve into the secrets behind effective marketing campaigns for nutritional supplements. Join me as I uncover strategies that resonate with today's health-conscious consumers, explore how to navigate regulatory challenges, an...
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Episode 71
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19:41
Where is the Best Place to Advertise Supplements?
Are you looking for proven strategies to amplify your supplement advertising?The best places to advertise supplements often include social media platforms like Facebook and Instagram. Additionally, partnering with influential health ...
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Episode 70
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21:50
Marketing Funnel Audit Followup - Luke The Lion
The Remarkable Turnaround of Luke the Lion's Supplement BusinessKey Points Discussed:Debt Reduction: Luke has managed to reduce his debt from $150K to just $23K, showing a remarkable improvement in his financia...
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Episode 69
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27:34
Coaching Episode: Go From Losing Money To Making Money With Your Dietary Supplement Funnel (Marketing Funnel Audit)
Behind Closed Doors: A Coaching Call with a Lion's Mane Supplement CompanyIf you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.comIn this episod...
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Episode 68
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1:00:33
Is SEO Worth it for a Supplement Business?
Is search engine optimization REALLY worth it for supplement companies? Here's a link to the SEO checklist mentioned in the show
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Episode 67
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45:13
Simple and Powerful Alternative to a Clinical Trial to Build Trust And Sell Supplements
Dean Lilley dean@headsuphealth.comhttps://headsuphealth.comhttps://headsuphealth.com/blog/case_studies/mode-method
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Episode 66
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28:03
Avoiding Pitfalls in Your Supplement Business - Tips and Tricks
How to avoid pitfalls no matter where you are in your supplement business journeyMy guest today is Brian Yam from Blue Ocean Regulatory And the YouTub...
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Episode 63
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36:02
A Path to Success for any Supplement Business
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is ...
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Episode 62
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17:23
Who is buying supplements?
Who is buying supplements?And how can you niche down to maximize sales in your supplement company?
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Episode 61
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22:51
Two Types of Supplement Businesses, Which One Is Best?
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com - - - Getting people to your sales page or funn...
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Episode 60
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13:04
Supplement Label Design: Best Practices That Help You Stand Out
In this episode, Vin Tricarico from NutraScience Labs and I sit down and discuss supplement label design and the color yellow. :)Learn what your label needs to stand out in today's crowded...
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Episode 59
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33:27