E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Marketing Strategies for Supplement Business Owners. Discover what works in nutritional supplements marketing online.
If you’re a supplement brand, this show will uncover:
- E-Commerce Growth
- Marketing Strategies
- Maximize your supplement marketing
- What are the top supplement trends?
- How to use YouTube ads to grow a health supplement business
- What is the best way to grow a supplement brand?
- How to grow a supplement company
- What are the best supplement marketing strategies that work
- Is a supplement business profitable
- Who buys supplements
- Supplement funnels
- How to start a dietary supplement business or functional food brand
- And much more
Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 13 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.
Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.
Episodes
141 episodes
Why Grüns Sold to Unilever for a Billion Dollars in Under Three Years: What the Winners Got Right Series Pt 4
Grüns went from launch to a reported billion dollar exit in under three years when Unilever acquired them in 2026. Everyone credits the gummy. People don't like chugging green powder, so Grüns made it taste good and easy, and that w...
The Secret AG1 Playbook: What the Winners Got Right Series Pt 3
You can't change a deep core belief. Argue with it and you lose, every time, because the pulling force is too strong. But you can do something else, and the brand in this episode did it better than almost anyone in the history of th...
What OLLY, SmartyPants, and Goli Actually Got Right: What the Winners Got Right Series Pt 2
Most supplement brands spend their marketing budget trying to create desire. But here's the problem with that. The desire is already there. Your prospect already wants better sleep, more energy, a healthier gut. They've wanted it for a long tim...
What the Supplement Industry Is Getting Wrong About Why Brands Win: What the Winners Got Right Series Pt 1
Grüns went from founding to a Unilever acquisition in three years. IM8 grew from $600,000 a month to $6.6 million a month in nine months. The industry press says it's about gummies, greens, celebrity co-founders, and hot trends. Th...
The Counterintuitive Win How Adding Friction Drove Another 31% in Subscription Sales
Every best practice tells you to reduce friction. We added a step to a subscription offer page. Subscriptions jumped 31.26%.This is the follow-up on the Human SuperBeets test from last episode. Same brand, same page, same traffic. Stacke...
The $200K A/B Test: Case Study How One Section Added 23% to Subscriptions for a Well Known Supplement Brand
One section above the offer block. Subscription sales up 23.53%. Over $200,000 in additional subscription revenueThe brand was Human, Inc. 5000, SuperBeets nitric oxide drink. Their internal CRO team had spent months running the obvious ...
Amazon vs. D2C for Supplement Brands
Every supplement brand hits this crossroads: Amazon or direct-to-consumer? In this episode, I think through:Why Amazon only lets you leverage 2 of the 4 supplement buying forces (and which ones)The real economi...
How to Sell Without Looking Like You're Selling
In this episode, I break down the advertorial formula that triples conversion rates on interruption-based traffic. You'll learn the four advertorial formats that work for supplements exactly how the 4 supplement buying forces sequen...
The Sales Page Sequence: Converting Cold Traffic Without Burning Cash
Most supplement sales pages are built backwards.They lead with ingredients, dump science on skeptical strangers, and wonder why they struggle. The truth is your sales page isn't just failing to convert, it's actively fighting ag...
How Top Supplement Brands Convert Skeptical Buyers
You're getting clicks but not sales. Before you blame your creative or your offer, there's a psychology problem you need to understand.Cold traffic and warm traffic don't buy the same way. In this episode, I break...
How Frictionless Funnels Can Attract the Wrong Customers
Everyone tells you to reduce friction in your checkout process. We did the opposite and increased subscription sales by 31%. In this episode, I unpack the counterintuitive truthHow to use strategic friction
Why Some Supplements Sell Themselves
Some supplement brands hit 5-7% conversion rates while their competitors struggle at 2% - using the same traffic, same platforms, even similar products. The difference? They've aligned their positioning with what their market already believes.<...
Your Credibility Strategy Is Backwards
You've loaded your product page with third-party certifications, clinical studies, doctor endorsements, and detailed ingredient sourcing. Your credibility is bulletproof. So why isn't anyone buying?Because credibility without desire is j...
The Supplement Selling Trap: When Your Mechanism Kills Hope
Episode Description:Your customer has tried four different supplements for their problem. Every one had a solid mechanism explanation. Every one failed. Now they land on your page, see your mechanism explanation, and think: "This ...
Why Science and Features Don't Sell Supplements
Episode Description:Your ads open with mechanism explanations. Your product page lists clinical studies and feature bullets. Your conversion rate is stuck at 1.8%. Here's why: You're starting the conversation in the wrong place.
How a 4 Person Team Builds an 8 Figure Supplement Brand
I've worked with dozens of supplement brands. The ones that fail all make the same mistake: they chase revenue growth while ignoring the fundamentals. The ones that succeed? They obsess over the numbers I'm about to share with you.Wha...
Why Your Subscription Model Is Bleeding Cash (And How Supplement Psychology Breaks Traditional Recurring Revenue)
Your subscriber CAC is double what you pay for one-time buyers. People are signing up and canceling before the second shipment even ships. You're offering 30% off recurring orders and conversion rates are still in the basement. Meanwhile, every...
The Ingredient Spotlight Dilemma: Education vs. Commoditization
You're doing everything right. You've educated your prospects about why your ingredient form is superior. You've built trust through science. You've created hope through mechanism. Your ads are clicking. People are engaged.And then they ...
The Insurance Gaps That Sink Supplement Brands
Most supplement founders believe they're covered because their manufacturer has insurance. They're wrong. And that misconception could cost them everything.In this episode, I sit down with Michael Sendrovich, an insurance broker who spec...
The Hidden Economics of Scaling a Supplement Brand (Why Your Numbers Don't Work)
To learn more about the group coaching click here: https://creativethirst.com/group/In this episode, you'll discover how every metric in your business (CAC, AOV, Repeat Purchase Rate, LTV) ...
Why Your Supplement Marketing Keeps Failing (And What to Do Instead)
To learn more about the group coaching click here: https://creativethirst.com/group/You're spending $50 to acquire a customer who buys once and never returns. You've tested different creati...
Why Most Supplement Brands Fail Before They Even Launch (The Foundation Nobody Talks About)
To learn more about the group coaching click here: https://creativethirst.com/group/ You've got your supplement manufacturer lined up, your ingredients sourced, your packaging des...
Why Your Meta Ads Keep Getting Rejected (And What It Really Means)
Your Meta ads got rejected again. You've scrubbed the copy clean, removed every possible claim, watered it down to "supports overall wellness," and still, nothing gets through. Or worse, it gets approved but doesn't convert. Meanwhile, you're w...
2026 Supplement Marketing Trends (Part 2 of 2)
Welcome to part two where we unpack the final six trends that will separate winning supplement brands from dying ones in 2026.In this episode, we dive into the innovation happening in formats and packaging (hint: gummies are declining at...