E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Marketing Strategies for Supplement Business Owners. Discover what works in nutritional supplements marketing online.
If you’re a supplement brand, this show will uncover:
- E-Commerce Growth
- Marketing Strategies
- Maximize your supplement marketing
- What are the top supplement trends?
- How to use YouTube ads to grow a health supplement business
- What is the best way to grow a supplement brand?
- How to grow a supplement company
- What are the best supplement marketing strategies that work
- Is a supplement business profitable
- Who buys supplements
- Supplement funnels
- How to start a dietary supplement business or functional food brand
- And much more
Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 13 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.
Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.
E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Why Smart Supplement Marketers Are Mining Cross-Category Opportunities
Most supplement brands are stuck fighting the same tired battles in crowded single-benefit categories. Meanwhile, a small group of marketers are doing something different—and it's working.
In this episode, we explore cross-category positioning: the strategy of addressing multiple connected health benefits instead of just one isolated outcome. But this isn't about making vague "kitchen sink" claims. It's about understanding how the body actually works as an interconnected system.
You'll discover:
- Why supplements are uniquely positioned for cross-category marketing (unlike any other product type)
- The four buying forces framework and how cross-category positioning amplifies all of them simultaneously
- How to identify YOUR cross-category opportunity using the core emotion mapping method
- Real examples from today's market: gut-brain-skin axis, menopause multi-benefits, sports recovery systems, and more
- Why cross-category positioning attracts better customers with higher lifetime value and lower refund rates
- The stage 5 marketplace sophistication strategy that's replacing outdated single-benefit marketing
- How to build unique mechanisms that explain connections between benefits (with specific formulas you can adapt)
Whether you're marketing probiotics, collagen, omega-3s, women's health products, or sports nutrition, this framework will help you stand out in a saturated market.
This episode is for supplement brand owners, marketers, and product developers who want to evolve beyond single-benefit positioning and speak to how their prospects actually think about health.
If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com
