E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies

The Awareness/Sophistication Play for Black Friday | Supplement Marketing Strategies

Bobby Hewitt Episode 113

"Send me a text"

Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat.

In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. 

Discover...

  • Why skepticism temporarily rises during Black Friday promotions
  • How to find "awareness gaps" in saturated markets
  • When to lead with education vs. differentiation
  • And how to create multiple funnels for different awareness levels. 

The brands that win Black Friday aren't the ones shouting loudest. They're the ones speaking directly to where their prospects actually are in the buying journey. This episode is essential for supplement marketers aiming to maximize e-commerce growth this Black Friday, Cyber Monday season.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com