E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies

How Frictionless Funnels Can Attract the Wrong Customers

Bobby Hewitt Episode 132

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0:00 | 40:16

"Send me a text"

Everyone tells you to reduce friction in your checkout process. We did the opposite and increased subscription sales by 31%. 

In this episode, I unpack the counterintuitive truth

  • How to use strategic friction 
  • How to build commitment from buyers who stick on subscription longer.
  • And I explain when this approach works (and when it absolutely doesn't). 

If you're tired of optimizing for subscription conversions only to watch them all churn out, this episode changes everything.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com