E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies

The Counterintuitive Win How Adding Friction Drove Another 31% in Subscription Sales

Bobby Hewitt Episode 138

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Every best practice tells you to reduce friction. We added a step to a subscription offer page. Subscriptions jumped 31.26%.

This is the follow-up on the Human SuperBeets test from last episode. Same brand, same page, same traffic. Stacked on top of the 23.53% win from Test 1, this second test added another seventy-seven thousand dollars in subscription revenue pushing the combined impact of these two tests to roughly $280,000 on a single landing page.

If your supplement subscription page is asking visitors to make the quantity decision and the subscription decision at the same moment, this episode is the fix. 

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com